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Philippine Red Cross on the Benefits of Today's Social Networking Sites Last year, during the onset of Typhoon Ondoy, the Philippine Red Cross (PRC) was able to fully maximize the technology of the internet. Apparently, its high hope for a broader audience in line with its massive call for volunteers and donations was instantly heeded by its decision to join the bandwagon—by signing up on Twitter. In just a matter of days, the newly registered PRC Twitter account [philredcross] gained over 3,000 followers on the said social networking site; and among which were thousands of volunteers who constantly followed the organization's every move in line with its Typhoon Ondoy rescue and relief operations. Now, in the midst of Typhoon Juan, the said medium served its ultimate purpose, yet again. Apparently, most of the hundreds of volunteers who flooded the gate of PRC National Headquarters today (October 19) to help out on the repacking of relief goods for the unfortunate families who have been affected by the aforementioned typhoon that ravaged the northern part of Luzon. "As much as we are grateful to have all these volunteers here with us today, we are very much thankful for the technology brought about by today's social networking sites," said Chairman Richard J. Gordon regarding the advantages PRC is getting from this particular development. He added, "Given its evident capability in terms of providing a wider reach, we simply find it as an effective and cost-efficient means for our public announcements." Currently, philredcross has a total of 39,489 followers on Twitter. |